Case Study: Texas Colon & Rectal Specialists boosts colonoscopy awareness and appointments with Loomis Corporation

Texas Colon & Rectal Specialists drives 26.31K clicks with Loomis Corporation

The customer, Texas Colon & Rectal Specialists, a division of Texas Oncology, faced the challenge of raising awareness for the new CDC guideline recommending a first colonoscopy at age 45. They needed to reach a younger Gen X audience who perceived colonoscopies as a procedure for older people and were unaware of the updated screening age. The Loomis Corporation was tasked with creating a campaign to shift this perception and encourage preventive screenings.

The Loomis Corporation developed the "Milestones" campaign, which reframed a colonoscopy as a new, positive life milestone for 45-year-olds. This was launched via banner ads, paid social, and paid search during Colon Cancer Awareness Month. The campaign significantly exceeded its goals, delivering over 9 million total impressions and driving 26,310 clicks to the client's site. The Loomis Corporation's efforts resulted in substantial added value and cost efficiencies for the client.

Texas Colon & Rectal Specialists