Case Study: Susser Bank builds a timeless, distinctive brand with Loomis Corporation

Susser Bank triples in size with Loomis Corporation

Texas-based Susser Bank faced the challenge of creating a distinct point of difference in the competitive financial services industry as it pursued a name and identity change. The bank tapped Loomis Corporation to help revitalize its brand from the inside out, beginning with the foundational engineering of its company culture.

Loomis Corporation helped Susser Bank articulate its mission and core values, which informed a new brand identity including a logo, key messaging, and the tagline "Built to Last. Not to Sell." This was compiled into a Purpose Book manifesto. As a result, Susser Bank successfully grew its assets and shareholder value year over year, tripled in size organically, and improved its ability to compete for top talent.

Susser Bank