Case Study: Murphy USA boosts MDR engagement with LOOMIS's Rev Up Summer Sweepstakes

Murphy USA boosts engagement 5x and impressions 8x with Loomis Corporation

Murphy USA needed to purge unused loyalty points from its Murphy Drive Rewards (MDR) app and engaged The LOOMIS Agency to create and test a sweepstakes for this purpose.

The LOOMIS Agency developed the "Rev Up Your Summer Sweepstakes," which was promoted via the MDR app, push notifications, SMS, email, and social media. The campaign successfully engaged the loyal customer base, resulting in a 5x increase in engagements and an 8x increase in social media impressions for Murphy USA.

Murphy USA