Case Study: Golden Chick boosts its bold chicken brand with Loomis Corporation’s "Gimme That Golden" campaign

Golden Chick wins over chicken fans in 60 years with Loomis Corporation

Golden Chick, a regional quick-service restaurant chain, faced the challenge of standing out against larger national competitors and convincing chicken lovers that it was a superior alternative. The Loomis Agency was engaged to develop a marketing campaign that would awaken new customers to the brand's high-quality product and shift them away from settling for basic options from the big chains.

The Loomis Agency created the "Gimme That Golden™" campaign, which included a brand anthem built on a track from a Grammy-winning producer. The solution leveraged energetic video, bold graphics, and a memorable rally cry to tap into existing fandom and make the brand feel craveable and on par with national campaigns. According to the customer's CMO, the campaign successfully captured the demand of their fans and allowed Golden Chick to punch above its weight class, though specific measurable results were not provided in the text.

Golden Chick