Case Study: Golden Chick achieves rapid QSR growth with Loomis Corporation

Golden Chick doubles units and grows same-store sales with Loomis Corporation

Golden Chick, a regional quick-service restaurant chain, faced a challenge with brand awareness and growth stagnation. Despite high customer loyalty and quality perceptions, less than 10% of its guests were first-time visitors, hindering expansion. They partnered with The LOOMIS Agency for an integrated advertising solution to jumpstart growth and overhaul their brand.

The LOOMIS Agency implemented a comprehensive strategy centered on a "One Taste & You're Golden" campaign. This included humorous man-on-the-street interviews of first-time tasters, updated in-store materials, a refreshed jingle, and an "always on" media plan. The solution successfully drove trial and reinforced quality messages. As a result, Golden Chick more than doubled its number of units, achieved consistent double-digit same-store sales growth, and significantly increased its average unit volume. The LOOMIS Agency's work helped the brand thrive during the pandemic and earn recognition on major industry lists.

Golden Chick