Case Study: Golden Chick boosts repeat visits with The LOOMIS Agency

Golden Chick boosts repeat visits with Loomis Corporation in 15-second spots

The customer, Golden Chick, challenged the vendor, Loomis Corporation, to increase sales by driving repeat visits. The focus was on promoting their Spicy Tenders and three new flavors of Wings.

Loomis Corporation created a 15-second commercial that highlighted the bold flavors of the new products, leaning into the maximalism trend to promise more taste and options. The video was designed to give viewers a glimpse inside the mind of a first-time customer to spread the word and fulfill the target's desire for crave-able flavor.

Golden Chick