Case Study: Dairy Queen boosts fall traffic with The Loomis Agency's Dr Pepper BBQ Patty Melt campaign

Dairy Queen launches Dr Pepper BBQ Patty Melt with Loomis Corporation for football season

The customer, Dairy Queen, faced the challenge of shifting consumer perception from being primarily known for its summer treats to becoming a top-of-mind destination for savory food, specifically during the fall football season. Their goal was to launch a new menu item without experiencing a drop-off in traffic. The vendor, Loomis Corporation, was engaged to create an integrated campaign for this product launch.

Loomis Corporation developed a campaign with "big-game energy" to introduce the Dr Pepper BBQ Patty Melt, leveraging the iconic Texas brand's strong association with college football. The solution was a play-by-play execution designed to capture the attention of the target demographic and make football fans hungry for the new offering. The case study does not provide specific metrics on the measurable impact of this campaign.

Dairy Queen