Case Study: MetaLab saves a day per week and boosts design productivity 20% with Loom

How MetaLab Saves a Day Each Week Using Loom and Builds Better Products for Clients

MetaLab, a 200-person distributed product agency, faced wasted creative time from frequent synchronous meetings, long email handoffs that were often misinterpreted, and slow, context-poor client feedback that hampered design momentum. To solve these communication and collaboration challenges, MetaLab adopted Loom, the video messaging platform, to make sharing context and updates faster and clearer.

By replacing meetings and long emails with Loom videos for ideation, handoffs, updates, and client reviews (MetaLab shares about two Looms a week with clients), the team saves roughly eight hours per week—about a full day per five-day sprint—driving a 20% increase in design productivity and delivering thousands of dollars of additional value per sprint. Loom tightened feedback loops, reduced rework, and helped MetaLab accelerate time-to-market while improving the quality of client-facing designs.

Metalab

Andrew Reynolds

Design Lead