Loom
8 Case Studies
A Loom Case Study
Brex, a financial services and technology company, faced significant challenges when its design team struggled to coordinate feedback from key stakeholders after the shift to remote work. The process of organizing synchronous meetings and managing numerous documents created costly bottlenecks, delaying product time to market and taking designers away from their core work. To address this, they turned to the video messaging platform Loom.
By implementing Loom for asynchronous design critiques, Brex was able to recalibrate its feedback cycle. The solution replaced in-person meetings, saving enormous chunks of time for designers, engineers, and project managers. The results were substantial: within 90 days, Loom replaced 1,273 meetings and its videos were rewatched 1,844 times. This eliminated bottlenecks, skyrocketed designer output, and provided faster, higher-quality feedback loops.