Case Study: Henchman protects revenue and grows paid sales with Loom Digital

Henchman grows paid sales 37% year on year with Loom Digital

The customer, Henchman, an ecommerce brand specializing in tripod ladders, faced the complex challenge of relaunching its flagship product range without sacrificing existing revenue, search visibility, or customer demand during the transition. Loom Digital was engaged to manage this critical commercial period and protect performance.

Loom Digital implemented an integrated growth strategy focused on aligning digital investment with the phased product transition. Their approach maintained visibility for the original products while building demand for the new range, guiding customers clearly between the two. This strategy delivered significant results for Henchman, including a 37% year-on-year growth in paid sales and a 20% improvement in holistic ROAS, successfully turning the product relaunch into a sustainable growth opportunity.

Henchman