Case Study: a global equipment manufacturer specialising in construction equipment achieves 1,064% ROAS with Loom Digital Amazon Ads

Global Equipment Manufacturer Specialising in Construction Equipment drives 1,064% ROAS with Loom Digital

A global equipment manufacturer specializing in construction equipment faced the challenge of selling high-value, considered-purchase products on Amazon, a platform built for quick, low-cost decisions. Their lengthy buyer cycle and high average order value were at odds with the marketplace's nature. Loom Digital was engaged to use Amazon Ads to unlock a new audience of smaller, independent operators without cannibalizing the client's existing bulk-order sales pipeline.

Loom Digital implemented a layered Amazon Ads strategy, structuring the account with multiple campaigns targeting different user intents rather than a single broad campaign. This approach, refined with continuous monthly optimizations, ensured budget was allocated to the highest-performing keywords. The solution delivered a 1,064% return on ad spend, generating $186,211 in sales with an average order value of $5,173. Loom Digital successfully tapped into an untapped revenue stream, reaching a new segment of the market for the client.