Case Study: Coleg Gwent drives 5,000+ additional applications with Loom Digital's paid media strategy

Coleg Gwent delivers 5,000+ additional applications with Loom Digital

Coleg Gwent, one of Wales’ largest further education colleges, partnered with Loom Digital to address the challenge of increasing student course applications in a highly competitive market. The college needed to beat ambitious recruitment targets, improve the efficiency of its paid media investment, and increase visibility across its multiple campuses and course types.

Loom Digital implemented a fully integrated paid media strategy using Google Ads, Meta Ads, and programmatic advertising. The approach focused on aligning media spend with recruitment cycles and capturing high-intent students. This strategy delivered over 5,000 additional course applications year-on-year and a 24% increase in Google Ads conversion rate, establishing paid media as a core driver of recruitment performance for Coleg Gwent.

Coleg Gwent