Case Study: Ynet achieves faster, more unified data insights with Looker

ynet Deploying cutting-edge data solutions to bring more business value to its users

Ynet, Israel’s largest news and content website, needed to modernize its data infrastructure because information was siloed across departments and its on-premises setup made analytics, automation, and security harder to manage. The company wanted a single source of truth to better share insights across the Yedioth Ahronoth Media Group and support faster decision-making.

Looker helped Ynet unify and structure data by working with Google Cloud tools, including BigQuery for ETL and data warehousing. The result was faster access to insights, improved collaboration, stronger governance, and near-real-time aggregation of millions of metrics per second, helping Ynet reduce manual work, lower costs, and improve performance across editorial and commercial teams.

Ynet

Rinat Tasker-Madmon

Head of Data Management