Case Study: Counsyl, a genetic testing company, achieves unified data access to streamline operations and increase revenue with Looker

Why Counsyl Chose Looker to Unify Access to Data

Counsyl, a high-tech genetic testing company that has screened over 700,000 patients through a 24/7 automated lab, faced urgent challenges in finance and operations: billing against varied insurance plans produced massive, complex datasets, finance relied on multi-gigabyte Excel files with nested pivots, and teams lacked visibility into workflow bottlenecks and time spent on claims. Pulling developers into ad-hoc reporting only added to the inefficiency.

By adopting Looker as a single source of truth, analysts moved finance logic out of fragile spreadsheets into Looker models that auto-update nightly and built dashboards for billing, operations, sales, and lab teams. The implementation saved dozens of hours per month, enabled daily revenue modeling, empowered 100+ users (with 300+ scheduled reports), streamlined workflows, accelerated revenue insights, and drove company-wide adoption of data-driven decision making.

Counsyl

Chris Albanese

Data Analyst