Case Study: Uswitch achieves faster analytics and better customer experiences with Looker

Uswitch Utilizing data to deliver value and remain competitive in the price comparison market

Uswitch, a UK-based comparison business helping consumers choose energy, finance, insurance, and communications services, was struggling with an aging data infrastructure that made it hard to stay nimble in a highly competitive market. The company wanted a more flexible, scalable approach to data and analytics, and turned to Looker’s broader data and analytics ecosystem through Google Cloud tools, including BigQuery and Vertex AI, to improve how it used customer insights.

Looker helped Uswitch and its team modernize data workflows so insights could be shared across brands and used more effectively for customer personalization and decision-making. The result was a 50% reduction in analytics lead time, a 10x increase in query volume, and richer data every two years, while also eliminating the need to hire database specialists and reducing operational risk.

Uswitch

Siddharth Dawara

Head of Data Engineering