Case Study: Braze achieves real-time customer insights and personalized engagement with Looker

Using data to transform the customer experience with Looker and Braze

Car Next Door needed a faster, smarter way to turn customer data into timely, personalized experiences—moving beyond stale reports to real-time insights that let teams spot trends, prioritize outreach, and act on changing demand (for example, promoting surplus convertibles to customers who’ve previously borrowed them). The challenge was breaking down data silos so marketing, product, and support teams could access the right customer signals when it mattered most.

By streaming Braze engagement data into the data warehouse and connecting it to Looker, Car Next Door can build and visualize granular cohorts, prioritize users, and push targeted audiences back into Braze for automated, personalized campaigns. Using Looker Blocks to speed analysis, the teams now deliver more relevant promotions and notifications, accelerate time-to-insight, and drive higher customer engagement through timely, data-driven communications.

Braze