Case Study: Infectious Media achieves company-wide data democratization and real-time automated reporting with Looker

Using Data to Benefit the Client

Infectious Media, an international programmatic advertising agency, faced slow, centralized reporting and data bottlenecks: client reports took days to produce and teams had to wait on the data team for insights, limiting their ability to act quickly and scale analysis across the business.

By deploying Looker, Infectious Media democratized access to data—more than 80% of employees now use the platform—so reports that once took days are built in minutes and update in seconds. Automated, real-time reporting eliminated bottlenecks, freed analysts to pursue higher-value projects, and helped teams drive higher ROI and more effective targeting of high-value segments.

Infectious Media

Rachael Morris

Optimization and Insight Director