Case Study: fonYou achieves lower costs and faster, more personalized telecom services with Looker

Using AI to make the right offer at the right time for 150 million mobile customers

fonYou, a Spain-based telecom technology company, helps mobile carriers become digital, analytics-driven businesses through its iCarrier platform. The company needed a more agile, scalable, and low-cost way to deploy real-time customer services while improving machine learning and personalization, and it turned to Looker-supported analytics capabilities on Google Cloud.

Looker’s solution helped fonYou migrate iCarrier to the cloud and streamline data processing with tools like BigQuery and Datalab, plus speech services for voicemail-to-SMS. As a result, fonYou cut deployment costs by 10x, reduced model-building time from days to hours, improved system stability, and increased offer conversion rates from 10% to 25–30%, leading to higher customer satisfaction.

fonYou

Fernando Núñez Mendoza

CEO