Case Study: U.S. Cellular achieves clearer sales attribution with Looker

U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium

U.S. Cellular, which serves 10.6 million customers across 400+ markets, needed a better way to understand how digital marketing influenced offline sales and to improve media planning and sales forecasting. Working with Looker, U.S. Cellular faced the challenge of connecting customer behavior across online, in-store, and telesales channels to see the true impact of digital campaigns.

Looker helped U.S. Cellular implement an analytics solution that integrated large datasets and mapped the customer journey across channels. The result was a clearer view of sales attribution, including the ability to reclassify nearly half of offline activations to online marketing channels, giving U.S. Cellular better forecasting and more informed business decisions.

U.S. Cellular

Katie Birmingham

Digital & E-commerce Analyst