Case Study: Airship achieves scalable embedded analytics and user-level insights with Looker

Urban Airship lands the perfect embedded data platform with Powered by Looker

Urban Airship, a mobile growth company, needed to help its diverse clients analyze a growing pool of user-level data to improve their marketing campaigns. Their challenge was to provide a solution that served both non-technical users who needed dashboards and data scientists who required raw data, moving beyond simple aggregate analytics to offer more detailed, actionable insights.

By implementing Powered by Looker, Urban Airship embedded a seamless and lightweight analytics platform into its products. Looker provided the flexibility to create high-level dashboards for marketers and direct database access for technical users, allowing clients to easily ask questions and get answers from their data. The solution enabled Urban Airship to offer vertical-specific data environments, giving each client a finer-grained, relevant view of their users and making their own work for one client repeatable for everyone.

Airship

Neel Banerjee

Product Manager