Case Study: Upworthy achieves real-time audience insights and streamlined data access with Looker

Upworthy - Customer Case Study

Upworthy, a digital publisher committed to "telling stories that matter," needed better measurement of true reader engagement and a way to prove content performance to teams and advertisers. The challenge was fragmented, delayed data across viewership, social and other sources, which hindered content decisions and reporting.

Looker gave Upworthy real-time, shareable dashboards that consolidated viewership, social and other metrics, let teams build custom content metrics, and allowed all users to slice and dice data. The platform became a single source of truth, streamlining productivity, immediately reducing data bottlenecks, helping teams create more engaging content and proving performance to advertisers.

Upworthy

Patty Carnevale

Director of Account Strategy & Development