Case Study: RudderStack achieves unified, real-time customer insights with Looker

Uplevel your customer data analytics with RudderStack and Looker

RudderStack, founded by Soumyadeb Mitra, helps companies unify customer engagement data to build a user-level customer data model. Many organizations struggle to combine event, campaign and third‑party data into a single view—standard analytics often only provide aggregate metrics and miss the end-to-end customer journey.

To solve this, RudderStack partnered with Looker to deliver the Customer Data Analytics Block, piping event data through your warehouse into Looker (RudderStack → Warehouse → Looker) and ingesting sources like Mailchimp and Intercom. The Block provides real‑time dashboards and KPIs—unique visitors, avg. users per day, events per user, UTM/campaign and top referrers—giving a consolidated view (example snapshots ~11–13K users) that simplifies access to event data and surfaces actionable customer insights to drive growth and stronger relationships.

RudderStack

Soumyadeb Mitra

Founder and CEO