Case Study: Ultra Mobile achieves self-service analytics and faster time-to-insight with Looker

Ultra Mobile’s journey to data virtualization and analytics democratization

Ultra Mobile, a 2012-founded MVNO offering affordable nationwide prepaid wireless services, was overwhelmed by fragmented data and a manual reporting process that slowed decision-making. Analysts spent hours pulling data from multiple sources, dumping results into Excel, and repeating the whole cycle for every update—creating bottlenecks, inconsistent results, and limited analytic capacity across sales, finance, marketing, and care operations.

Ultra implemented Denodo to virtualize and govern disparate sources and layered Looker on top for self-service dashboards and deep-dive analytics. The combined solution delivered consistent, curated datasets, cut reporting turnaround from weeks to days, reduced ETL and storage overhead, and democratized access so teams can explore strategic questions and uncover growth opportunities in near real time.

Ultra Mobile

KP Vyas

Director of Analytics