Case Study: Ultra Mobile achieves agile, affordable analytics and $2.5M+ revenue lift with Looker

Ultra Mobile Takes an Affordable Approach to Agile Analytics

Ultra Mobile, a fast-growing U.S. prepaid mobile carrier, faced mounting analytics pain as its Excel- and SQL Server–based reporting could not keep up with new insight requests, slow email distribution, and an uncertain migration to cloud systems—all on a modest budget. The company needed a reusable semantic layer and self-service dashboards to remove bottlenecks and provide timely, consistent data to executives and operations.

Ultra Mobile implemented Denodo for data virtualization and Looker for analytics, added a near-real-time caching layer, and replaced 140+ static reports with about a dozen interactive dashboards (one executive dashboard now meets 75% of decision needs). The sub-$200K project cut reporting staff from five to three, freed senior analysts for data science, improved call-quality metrics by up to 22%, and helped generate over $2.5M in additional revenue.

Ultra Mobile

Mike Burkes

VP, Business Intelligence, Fraud Management and Revenue Assurance