Case Study: Uberflip achieves embedded self-service analytics and frees CSM time with Looker

Uberflip productizes analytics to increase customer value and boost internal efficiency

Toronto-based Uberflip is a B2B content experience platform that helps marketers create and deliver relevant content across campaigns and customer journeys. Facing a homegrown data stack and manual, ad hoc reporting that could take up to 4.5 weeks, Uberflip’s data team and CSMs were overloaded—client analytics requests accounted for roughly 20% of the product backlog and consumed 15–25% of each CSM’s time—preventing customers from exploring insights in real time.

Uberflip productized analytics by building Uberflip Analytics—embedding Looker on Snowflake with Matillion ETL and support from 4 Mile Analytics—to deliver real-time, self-serve dashboards and governed metrics. The new stack streamlined internal and external data access, eliminated that 20% backlog, freed 15–25% of CSM time, improved retention and expansion, and enabled an internal data-science model that predicts renewals and tracks feature adoption.

Uberflip

Jon Laba

Product Manager