Case Study: Tuft & Needle achieves real-time cross-channel insights and 1,000% Prime Day growth with Looker

Tuft & Needle leverages data to deliver a good night’s sleep

Tuft & Needle is a direct-to-consumer mattress brand focused on delivering premium products and a seamless customer experience across web, retail and third-party channels. As the company grew, its data lived in disparate databases, Excel and Google Sheets, requiring manual SQL and hours of reporting work, leaving teams without real‑time, cross‑channel visibility to measure campaign performance, inventory or ROI.

By implementing Looker, Tuft & Needle centralized data into dashboards that enabled real‑time analysis of Amazon vs. website sales, campaign impact, and inventory velocity. The change cut reporting from 10–20 hours to under an hour, recovered ~19 hours/week for the data team, supported a 1,000% year‑over‑year Prime Day lift and a #1 best‑selling mattress tag, and helped maintain 100% in‑stock rates while improving marketing spend and supply-chain coordination.

Tuft & Needle