Case Study: TIER Mobility achieves 50% cut in BI staff costs and scalable real-time analytics with Looker

TIER Mobility is Revolutionizing Urban Transport With Looker

TIER Mobility, a Berlin-based e‑scooter ride‑sharing startup that expanded to 40+ European cities and grew to 350+ employees within a year, faced a major data challenge: its initial stack (Alooma and ad hoc open‑source tools) was inefficient and required heavy manual SQL work, preventing deeper analysis and creating costly scalability issues as the business and reporting needs ballooned.

The company adopted Looker to provide a scalable modeling layer, shared business logic, and self‑service dashboards, giving city teams and headquarters near real‑time access to a single source of truth. The result: BI staff costs fell by 50%, about 200 employees use Looker daily, the small BI team now delivers multiple new metrics and dashboards each month and handles 60+ ad‑hoc requests, and incident detection, operational decision‑making, and fundraising support all improved.

TIER

Christopher Brandenburg

Head of Business Intelligence