Case Study: SupporTrends achieves 10x efficiency and rapid embedded analytics delivery with Looker

SupporTrends - Customer Case Study

SupporTrends, a customer-feedback analytics startup led by founder Oliver Rowen, turned to embedded analytics as demand for visualizations outpaced their in-house capabilities. Although adept at extracting insights from call recordings, surveys and support tickets, the team lacked visualization expertise and did not want to divert engineering resources; they needed a solution that balanced fast deployment, seamless SSO, customization, and minimal development overhead.

They chose Powered by Looker and implemented it rapidly (Looker visualizations in roughly half a month versus months of in-house work), achieving roughly 10x efficiency gains. What had been 1–4 weeks to act on customer requests now takes minutes—teams can create a new visualization in seconds and show it to customers in under a minute—while keeping engineers focused on the core NLP product and supporting scale and flexibility for future growth.

SupporTrends

Oliver Rowen

Founder