Case Study: SmartCoin achieves scalable financial services at scale with Looker

SmartCoin Enabling financial wellness for the underbanked

SmartCoin, an app-based consumer lending platform in India, needed a scalable and cost-efficient way to expand credit access for underbanked customers while keeping loan applications fast and simple. Working with Looker as part of its Google Cloud analytics stack, SmartCoin also needed better visibility into user behavior and operational data as it grew from thousands to millions of users.

Looker helped SmartCoin turn data into actionable insights alongside its broader cloud setup, enabling faster iteration on the product and more efficient decision-making. The result was a platform that could analyze 140 billion data points per month and serve nearly 13 million users across India, while keeping infrastructure overhead low and supporting expansion into new offerings like savings and insurance.

SmartCoin

Amit Chandel

Chief Technology Officer