Case Study: Simply Business transforms insurance experiences and cuts contact-centre reporting time by 99% with Looker

Simply Business simplifies and transforms insurance experiences with data

Simply Business is an online insurance brokerage founded in 2005 that serves over 750,000 small businesses and landlords, specializing in public liability for SMEs. Before 2014 the company lacked a centralized data platform, leaving information siloed, metrics inconsistent, and many teams relying on manual, time-consuming reports — a major problem in a highly regulated industry that required secure, auditable, and trustworthy data.

To address this, Simply Business adopted Looker on top of a modern stack (Snowflake, Snowplow, dbt) and built integrated tools like the Idiophone contact‑centre app, CONTACTS Framework and Full Contact, plus ML-driven compliance checks in SageMaker. The result was a company-wide analytics hub and single source of truth that sped call-recording access from two days to minutes (a 99% reduction), increased daily Looker users by 150%, automated lead scoring and outreach, improved campaign segmentation and compliance monitoring, and enabled scalable, data-driven growth.

Simply Business

Stewart Duncan

Director of Data Science