Case Study: Benetton Group boosts conversions and personalization with Looker

Sharing bespoke recommendations with AI and cloud-based analytics

Benetton Group, the global fashion retailer with about 4,000 stores, wanted to better understand customer preferences and improve its online omnichannel shopping experience. Using Looker alongside Google Cloud data tools, the company needed a more advanced way to deliver personalized recommendations in real time and reduce friction in the sales funnel.

Looker helped Benetton Group turn customer and product data into actionable insights, enabling a redesigned recommendation experience across key website pages. The result was stronger engagement and measurable growth: customers who interacted with recommendation panels converted 6 times more often, sales increased by 7%, and time spent on the site nearly tripled.

Benetton Group