Case Study: Screenz achieves real-time viewer engagement and scalable performance with Google Cloud and Looker

Screenz Powering the future of entertainment and live viewer interaction

Screenz, a cross-media software-based entertainment platform in Israel, needed a way to support live TV viewer interactions at global scale without lag or outages. As the company expanded internationally, its local servers could no longer handle sudden traffic spikes from broadcasters and networks, so it turned to Looker-related analytics capabilities alongside a broader cloud modernization effort to improve real-time insights and monetization.

Looker was used to help Screenz centralize data analysis and dashboards so clients could track viewer behavior in real time and personalize content, ads, and messages. The solution helped Screenz achieve fast response times and low latency worldwide, scale from zero to millions of users within seconds, and complete its migration in under three months, improving audience experience and monetization opportunities.

Screenz

Keren Abraham

Vice President Platform Strategy