Case Study: Wix achieves rapid, user-friendly customer analytics for millions with Looker

Reports empower customer success, packaged in Wix’s signature, easy-to-use platform

Wix, the website builder used by 200 million people across 190 countries, wanted to help its diverse customers grow by giving them the same analytics that guide Wix’s product decisions. The challenge was to deliver a user‑friendly, seamlessly integrated, and cost‑effective analytics experience that would work for both free and paid users.

Wix chose Looker with Snowflake and launched “Reports by Wix Analytics” using a sprint-based PoC that moved to production in three months with a cross-functional team. The solution offers free, ready-made reports plus advanced tools for power users, sits prominently in the Wix dashboard, and delivers actionable insights on sales, traffic, and contacts—resulting in strong customer value and adoption and ongoing work to improve data coverage, performance, and UI.

Wix

Michal Baram

Lead Analytics