Case Study: Kiip achieves real-time analytics and improved ad performance with Looker

Looker provides up-to-the-minute analytics to drive the success of the Kiip mobile rewards network

Kiip, a rewards network that delivers virtual and real prizes inside mobile apps, needed to monitor large volumes of fast-changing user and campaign data to target rewards at the right moments. Before Looker, business teams relied on analysts for every report and lacked a consistent, centralized data source, slowing decision-making and limiting the company’s ability to optimize ad performance and user engagement.

By deploying the Looker platform and exporting analytics to a shared Google Drive, Kiip gave non-technical employees consistent, up-to-the-minute access to demographic, engagement, and cohort insights. The result: faster, data-driven campaign and sales decisions, reduced burden on the analytics team, quicker responses to shifting user behavior, and measurable improvements in operational and marketing performance.

Kiip

Courtney Guertin

CTO and Co-Founder