Case Study: Land Transport Authority achieves real-time survey insights with Looker Studio

Land Transport Authority Collecting travel data securely at scale and with ease to improve transport planning with Google Cloud

The Land Transport Authority (LTA) needed a more secure and efficient way to run its public-facing household travel survey, replacing manual data entry and addressing concerns about privacy, fraud, and slow reporting. The organization used Looker Studio as part of its Google Cloud-based approach to improve survey reporting and data visibility.

Looker helped LTA visualize real-time survey metrics across location, time, and demographics, making it easier to identify low-response groups and share blended reports from multiple sources. As a result, LTA accelerated analysis, improved reporting efficiency, and supported better planning for future transport policy and infrastructure decisions, while maintaining strong data security controls.

Land Transport Authority

Baskaran Narayanan

Senior Manager, Transport Planning Lab, Strategic Planning, Policy & Planning Group