Case Study: King (mobile game maker) achieves faster insights and empowers game teams with Looker

King Uses Looker to Make Games More Fun

King, the studio behind Candy Crush and more than 200 bite-sized mobile games with over 300 million monthly players, faced a familiar but critical challenge: massive, fragmented analytics that slowed decision-making and led to inconsistent answers across autonomous game studios. Central BI services, countless ad-hoc tools, and heavy reliance on data scientists made it hard to deliver the right insights to the right people quickly—King needed a semantic layer, modern BI features, and a way to free data scientists to focus on high-value work while empowering Business Performance Managers and other nontechnical users.

King implemented Looker as a single solution for modeling (LookML) and self-service exploration, running a quick PoC that expanded into company-wide adoption. The centralized semantic layer and shared models gave teams consistent answers, studios and nontechnical roles built hundreds of dashboards and automated reports, and data scientists shifted from routine queries to strategic projects—condensing years of reporting effort into months and speeding time-to-insight to support more agile, player-focused game development.

King

Jonathan Palmer

Product Director