Case Study: Ividence achieves global newsletter monetization and 99.95% availability with Looker

Ividence Helping publishers spread the word across the world with Google Cloud

Ividence, a France-based subsidiary of Dekuple Group, helps major publishers monetize newsletters with personalized, brand-safe advertising. As its infrastructure aged and traffic demands grew, Ividence needed a more secure, stable, multi-region platform to support AI-enhanced services and protect advertising revenue; it also relied on Looker as part of its data stack.

Looker helped Ividence and its Google Cloud-based analytics environment support a migration that improved scalability, availability, and performance. The new setup delivered 99.95% availability and image display times of 200 milliseconds globally, while also enabling better AI-driven ad targeting and brand-safety controls that helped preserve revenue and streamline operations.

Ividence

Éric Prigent

COO