Case Study: HubSpot achieves company-wide self-serve data access and faster insights with Looker

HubSpot - Customer Case Study

HubSpot, a growing customer relationship platform, needed to become a truly data-driven organization but was hampered by a major bottleneck: a few overworked analysts fielding requests from across the company. This made it hard for teams to get timely answers and slowed decision-making.

Implementing Looker gave HubSpot self-serve access to trusted data, letting account teams research clients, managers use custom dashboards to prepare for meetings, and analysts focus on high-value work instead of pulling reports. The result: faster, fact-based decisions, an end to long waits for reports, and more efficient, proactive teams.

HubSpot

Kevin Clough

Senior Business Intelligence Analyst