Case Study: GoCardless achieves accelerated global growth and real-time revenue visibility with Looker

How the leader in recurring payments banks on Looker to deliver data-driven results

GoCardless, a fast-growing payments platform on a mission to “take the pain out of getting paid,” was scaling globally (50% YoY growth) but struggled with siloed data, SQL-only access, slow monthly revenue reporting, and a data team overwhelmed by ad hoc requests. Executive leaders needed a single, trusted source of truth to speed decision-making, streamline merchant onboarding, and support product and finance teams.

By building a core data model in Looker and rolling it out company-wide, GoCardless enabled self-service analytics (95% adoption), near–real-time revenue reporting (down from four days), a 90% drop in weekly analytics requests, faster merchant verification, and clearer product usage insights to guide the roadmap—freeing the data team to focus on strategic work and accelerating global expansion.

GoCardless

Jon Palmer

Head of Business Intelligence