Case Study: Hipcamp achieves a complete view of its online business and accelerates growth with Looker

How Hipcamp Uses Event Data to Drive Growth

Hipcamp is an online marketplace for discovering and booking campsites that connects landowners with campers to fund land conservation. As the company grew, its analytics were fragmented across special-purpose tools and separate databases, making it hard to tie anonymous web events to transactions, identify users across devices, or produce timely, reliable KPIs without manual SQL and lengthy reporting processes.

Hipcamp consolidated event data with Segment into Redshift and adopted Looker (using Looker Blocks and the Segment Block) to create a single, centralized analytics layer and universal ID system. The result: self-service dashboards and consistent business metrics across teams, accurate conversion funnels for marketing, real-time revenue reporting for finance, and company-wide data access that accelerated decision-making, customer acquisition, and growth.

Hipcamp

Alex Johnson

Head of Operations