Case Study: DogBuddy achieves data confidence and faster marketing insights with Looker

How DogBuddy Uses Looker to Unleash Their Data Making strides in the online dog-sitting market

DogBuddy is a London-founded, AirBnB-style marketplace (est. 2013) connecting about 600,000 dog owners with over 30,000 sitters across several European countries. As the business grew, the marketing team struggled with disparate data sources, inconsistent metrics, and slow, manual reporting across regional offices, which made it hard to agree on campaign performance or act quickly.

By implementing Looker, DogBuddy created a single, customizable source of truth with self-service dashboards and automated reporting, giving local and central teams drill-down access to combined data sets. The change sped up decision-making, shifted the culture from “data confusion” to “data confidence,” freed analysts to focus on strategy, and delivered measurable wins (for example, a breed-personalized mailer that significantly outperformed the control), positioning the company to scale into new markets.

DogBuddy

Simon Goble

Chief Marketing Officer