Case Study: Guild Education achieves a company-wide data culture and transforms Student Success with Looker

Guild Education - Customer Case Study

Guild Education helps frontline workers return to school debt-free through employer-funded tuition assistance, with student coaches guiding each learner’s journey. As enrollments grew, the company faced data chaos—thousands of spreadsheets, no single source of truth, and coaches unable to reliably track caseloads or make consistent outreach decisions in near real time.

Guild implemented Looker and expanded its BI team, building “Student Rosters” and, critically, ambassador BI task forces that trained coaches to own analytics work. Coaches rebuilt dashboards, standardized outreach, and became self-sufficient; Looker adoption rose to 50–60% weekly usage even as headcount grew from 150 to 700 and analytics roles expanded to ~30 people. The program boosted operational performance and career mobility—several coaches moved into data roles or leadership after participating.

Guild Education

Sean McKeever

Senior Business Intelligence Analyst