Case Study: Gilt achieves organization-wide self-service analytics and real-time data-driven decision-making with Looker

Gilt - Customer Case Study

Gilt is an online destination for daily style discovery—launching new sales, brands, and curated experiences across fashion, home, lifestyle, and travel—which created a need to avoid data chaos and the bottlenecks that come with rapid e-commerce growth. The company needed fast, reliable access to analytics so teams could answer questions, optimize the site, and make customer-facing decisions without waiting on analysts.

By deploying Looker, Gilt unlocked previously hidden data and gave every department self-serve access through easy-to-use dashboards and departmental power users. The platform integrated seamlessly with existing systems, drove widespread adoption, eliminated reporting delays, and made teams more data-driven—enabling real-time optimization, more targeted marketing, and measurable productivity gains across the organization.

Gilt

Justin Riservato

Director of PMO