Case Study: GetYourGuide achieves quadruple business growth and 75% fewer ad-hoc data requests with Looker

GetYourGuide Experiences Hike in Growth with Looker

GetYourGuide is a global travel experience marketplace used by over 15 million monthly visitors to book tours and tickets across 7,500+ destinations. As the company scaled, its open-source ROLAP cube became slow, required database skills, and created a bottleneck: data queries timed out, business users had to wait days or weeks for insights, and the Data Platform team was overwhelmed with 120–130 ad-hoc requests per month.

GetYourGuide migrated critical data to Looker in under a month, enabling self-service analytics via an HTML5 interface and reusable metric definitions with LookML. The change cut ad-hoc requests by 75% (freeing 3–4 FTEs), reduced time-to-insight from weeks to hours, standardized A/B testing, and drove conversion and marketing improvements—contributing to more than a fourfold business growth in two years.

GetYourGuide

Johannes Reck

Chief Executive Officer