Case Study: EPROFESSIONAL achieves a 360° marketing view and boosts productivity with Looker

EPROFESSIONAL Turning data into business value with a 360° marketing view on Google Cloud

EPROFESSIONAL, a digital marketing company, needed a more secure and less complex way to manage and access large volumes of marketing data while meeting strict GDPR compliance requirements. Its old on-premises big data setup made data handling, development, and activation difficult, so the company turned to Looker on Google Cloud to support a more flexible, data-driven approach.

Looker was used with Google Cloud tools to help EPROFESSIONAL build an extended data value chain, centralize marketing data, and create a single source of truth for analytics and business intelligence. The result was a 360-degree view of customer marketing activity, faster campaign delivery, and measurable gains including saving hundreds of hours and doubling developer productivity.

EPROFESSIONAL

Björn Hardrat

Lead Data Scientist