Case Study: Drizly scales analytics to serve 8x demand growth with Looker

Drizly upgrades analytics to serve 8x demand growth

Drizly, a Boston-based ecommerce and delivery platform for beer, wine, and spirits, saw demand surge during the COVID-19 pandemic—growing roughly 8x—while it was already rebuilding its data infrastructure. The company struggled with a fragmented, untrusted BI layer that slowed business users, complicated account management for retailers, and limited real-time decision-making and monetization opportunities.

Drizly implemented Looker as a unified BI layer (with implementation help from partners) to deliver trusted self-service analytics, geospatial insights, and real-time dashboards for account managers and sales teams. Within six months they launched an embedded analytics product for suppliers and retailers, which helped drive data-driven growth, support an 8x surge in demand, and create a new revenue stream that has grown ~25% year-over-year.

Drizly

Athena Casarotto

Associate BI Manager