Case Study: Snowe saves 750 staff hours and boosts shipping profit 30% with Looker

Daasity and Looker Furnish Big Wins for Snowe

Snowe is a direct‑to‑consumer home‑goods brand founded in 2015 that grew rapidly and outpaced its reporting tools. By 2019 headcount jumped ~50%, exposing fragmented data sources and manual reporting in Excel, Google Sheets and Access that couldn’t scale — while off‑the‑shelf analytics solutions were too costly or required advanced SQL skills.

A custom implementation of Looker with Daasity delivered a single source of truth and self‑serve analytics within weeks, letting non‑technical teams drill into performance without a data scientist. The change saved an estimated 15+ staff hours per week (≈750 hours/year), helped avert roughly $10K in Black Friday/Cyber Monday fraud, and enabled a shipping price adjustment that recovered about 30% of shipping costs to the bottom line, freeing the team to focus on strategy and cash flow.

Snowe

Jack Wang

Senior Analyst