Case Study: Wayfair achieves scalable ecommerce performance and real-time analytics with Google Cloud and Looker

Creating engaging, digital-first experiences at scale with Google Cloud

Wayfair, the online furniture and home goods retailer, needed a more resilient way to support its web-based business as traffic surged during events like Way Day, Black Friday, and Cyber Monday. To handle peak demand without costly overprovisioning, Wayfair worked with Looker and Google Cloud to extend its on-premises environment into a hybrid cloud and improve analytics across its ecommerce operations.

Looker helped Wayfair turn cloud and operational data into curated dashboards and real-time insights, supporting better recommendations, forecasting, and inventory decisions. With the broader Google Cloud solution in place, Wayfair reduced change freezes, scaled on demand, improved site stability, and cut infrastructure spending by avoiding extra data center capacity, while also supporting strong demand growth, including 82.5% U.S. net revenue growth in Q2 FY20.

Wayfair

Steve Crusenberry

Vice President of Infrastructure and Platform Engineering