Case Study: Charlotte Tilbury achieves omni-channel growth and real-time customer insights with Looker

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Charlotte Tilbury, the global luxury beauty brand available in 60+ countries and more than 550 physical locations, needed to scale its ecommerce platform and modernize analytics to support rapid omni-channel growth and a spike in online demand. The company sought unified, real-time insights to better understand customer behavior, coordinate retail and supply chain operations, and make faster data-driven decisions across ecommerce, stores, and finance.

By deploying Looker on Google Cloud (with BigQuery), Charlotte Tilbury established a single source of trusted, real-time analytics used across the business. The platform improved customer insight and online strategy, streamlined omni-channel operations, and increased supply-chain responsiveness—helping the company adapt quickly to demand fluctuations and make faster, more informed decisions.

Charlotte Tilbury

Andreas Gertsch Grover

Director of Data