Case Study: Bonobos achieves 360° customer insights and faster data-driven decisions with Looker

Bonobos - Customer Case Study

Bonobos, a digitally native menswear brand known for precise fit and individualized style, needed to turn customer and behavioral data into actionable insight to tailor experiences across devices and channels. The challenge was gaining a unified, accessible view of customer behavior and reducing reliance on slow analyst-driven reporting so teams could react faster and more precisely.

By implementing Looker, Bonobos established a single source of truth with custom dashboards and seamless integration into existing systems, enabling self-serve analytics for all teams. The result was increased productivity, more data-driven decision making, the ability to anticipate customer needs, and a markedly improved relationship with data that supports better customer experiences.

Bonobos

Andrew Malzberg

Manager of Insights & Analytics